Dockter Signage's posterous blog

http://www.wuv.de/w_v_research/specials/visuelle_kommunikation/interview_mit_...

This nice portal build up with UN LCD screens was at the entrance at NEC competence day in Cologne. NEC partner exact planwerk presented their easyFRAME mounting system at the event. These guys devloped a clever universal system to build video walls with ultra narrow screens. Countless installations all over Europe are made up with easyFRAME from exact planwerk.

Marty Neumeier from Liquid Agency wrote today:

Ladder of Design Leverage. Design—and design thinking—are powerful processes that are now getting more traction in management circles. While> it's well understood that design can be used to improve products and communications, it's less understood that it can be used to craft services, customer experiences, strategic decisions, organizational structures, and business models.

Funny coincidence today: I had some time to spent in Frankfurt this morning and checked the latest and greatest in retail design, especially digital merchandising/signage at the Zeil. I hardly find any real designed solution where everything from the first sight of the store, store design, signage, service design and customer relation felt "designed". Boring screens, kiosks that try to satisfy the brands it department, shopping malls that satisfied the investor and the architects pride.... I moved to the Fressgass and there it was the only real designed retail experience from start to the end:

It looks so simple that someone could think of just copy the store design and the tables and the people will come. Read Marty again:

While it's well understood that design can be used to improve products and communications, it's less understood that it can be used to craft services, customer experiences, strategic decisions, organizational structures, and business models.

He gives away his Ladder of Design Leverage Slide:

http://www.liquidbrandexchange.com/wp-content/uploads/law_sti_ladder_slide_10...

Steal it! And then think again, start designing your business top down.

Gesehen im Loop5 in Weiterstadt. Wirklich perfekte Position, steht im Weg und hat jede Menge Information die so rein gar nicht anspricht. Es reicht eben nicht einen LCD TV in den Verkaufsraum zu stellen und eine schlecht gemachte PowerPoint Präsentation ablaufen zu lassen.

Ich gehe davon aus das die Integration von Digital Signage Bildschirmen in Shop Displays stark zunehmen wird. Ein weiteres Beispiel von Barcadi ist hier zu sehen. End Cap Sonderplatzierung im C&C Markt. An beiden Seiten in Richtung Gang sind Bildschirme mit Motion Content montiert. Zentral auf Augenhöhe ein interaktiver Bildschirm mit Cocktail Rezepten. Es leuchtet und strahlt weithin sichtbar.
Für mich stellt sich die Frage wie Storemanager in Zukunft die Anzahl und Verteilung dieser Bildschirme in ihren Märkten regeln wollen. Diese rote Leuchtinsel fällt auf - jedoch nicht unbedingt angenehm.